MARKETING LEADER
GROWTH, DEMAND AND PRODUCT MARKETING
I build the marketing that makes complex products sell.
Positioning, conversion, lifecycle and measurement, run as one system for technology-driven startups and scale-ups. I set the strategy and I do the work.
TRACK RECORD
20+ years in marketing,
15+ in leadership roles.
Pia
B2B SAAS
Turned cold leads who'd never heard of Pia into steady new pipeline.
:Different
PROPTECH
New positioning doubled leads in six months and halved cost per MQL.
Autopia
FINTECH B2B2C
Quadrupled B2C leads. Thought leadership grew B2B leads 50%.
Nexon
IT AND CLOUD
Product launch showcased by Microsoft Australia as best practice.
BizCover
FINTECH B2B
Employee five. Helped earn #3 in the Deloitte Technology Fast 50.
WHAT I BUILD
Four foundations, from product marketing to pipeline.
01
Positioning
Messaging and proof that make buyers choose you.
02
Conversion
Websites and journeys built around how buyers decide.
03
Lifecycle
Nurture that turns cold contacts into real pipeline.
04
Measurement
Attribution that shows what each channel contributes.
WORK WITH ME
Hire me to lead your marketing.
Not ready to hire? Start smaller.
Marketing leadership
I lead the marketing function in-house, from setting it up to running it at group level.
Fractional CMO
Your marketing department, strategy and execution, until you're ready to hire your team.
Startup advisory
A sharp second opinion for founders on positioning, go-to-market and growth, as needed.
LET'S TALK
Where does your marketing
need to go next?
Tell me where it is today. If I'm not the right fit,
I'll say so.
BASED IN
Sydney, Australia