FRACTIONAL CMO & ADVISORY
Not ready to hire a marketing leader? Start smaller.
Two ways in for technology-driven startups and scale-ups: I run your marketing on set days each week, or I advise on the big decisions as they come up.
FRACTIONAL CMO
STARTUP ADVISORY
FRACTIONAL CMO
Your marketing department, until you're ready to hire one.
I run strategy and execution as your marketing team, the way I have for long-term startup and SaaS clients through Larivar.
WHAT YOU GET
Positioning and messaging your buyers believe
A website and journeys built to convert
Lifecycle programs that turn contacts into pipeline
Reporting that shows what each channel contributes
STARTUP ADVISORY
A sharp second opinion, when you need one.
For founders and CEOs who want an experienced marketer to test a big decision before they make it.
WHERE I HELP MOST
HOW ENGAGEMENTS WORK
Every engagement starts with a straight conversation.
Over Zoom or a coffee, we talk about what you need. From there, it goes one of two ways.
START HERE
A conversation
What you need, and whether I'm the right fit.
You need someone to run your marketing
1. Set time
We agree on time, for example two days a week.
2. Audit
I review what you have and bring back ideas.
3. Build
Then I build it with you, alongside your team.
You want a second opinion
1. Scope
You tell me the decision and what depends on it.
2. Quote
You get a clear quote before any work starts.
3. Advise
You get my answer and the reasons for it.
QUESTIONS
Before we talk.
How much time do you commit?
Running your marketing takes set days each week, for example two. Advice is scoped and quoted for each decision.
Do you work with B2C companies?
Yes. Most of my work is in B2B SaaS and fintech, and I've also led B2C growth, including quadrupling B2C leads at Autopia.
Who do I contract with?
Engagements are contracted through Larivar On-Demand Marketer Pty Ltd, my company.